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Business · New Orleans

Swoot Expands to Uptown

The boutique fitness studio adds a second location near Loyola and Tulane universities this weekend.

By Kofi Costa ·

Illustration for: Swoot Expands to Uptown
Illustration generated for this article, not a news photograph.

Owner Jon Sloan is betting that the demand for high-energy fitness classes has outgrown his single Lower Garden District studio. Swoot, which opened at 2801 Magazine St. in 2023, will launch its second location at 701 Dante St. in Uptown on Saturday, November 7.

Sloan cited consistent sellouts and a desire to serve students at nearby Loyola and Tulane universities as the driving forces behind the expansion. The new site is positioned to capture a younger demographic that the original venue could not fully reach.

The grand opening runs from 8 a.m. to 1:30 p.m. and includes tours, swag bags, and local vendor pop-ups. Attendees will be the first to test two new class formats: Swing and Slow Burn.

Swing is a 45-minute boxing-inspired workout that blends strength training, high-intensity interval training, and cardio. Sloan described the setting as a dim, nightclub-inspired studio featuring neon lights and bass-heavy custom playlists. This class will be exclusive to the Uptown location.

Slow Burn uses the Lagree Method on a megaformer machine, a larger apparatus than the microformer used at the flagship store. The routine is high-intensity and low-impact, focusing on core strength and muscle endurance. Swoot's choreographed cycling class, Sycle, will remain at the Lower Garden District site.

The current schedule also includes Sculpt, Snatched, and Swoga. Membership packages for both studios are available at swootnola.com.

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