Adobe licenses hundreds of thousands of UMG and WMG tracks for mobile creators
The free app now includes songs from Universal and Warner Music for short-form video editing in four countries.
By Kofi Costa ·
Adobe added a large music library to its free mobile video editing app on Tuesday.
The update grants users access to hundreds of thousands of tracks licensed from Universal Music Group and Warner Music Group. These songs are now available for creators making short-form content for platforms such as YouTube Shorts, TikTok, and Instagram Reels. The initial rollout covers users in the United States, Canada, Australia, and New Zealand.
The launch library includes popular songs from major artists. Tracks available at launch feature Olivia Dean’s “So Easy (To Fall In Love),” Sombr’s “Homewrecker,” and Chappell Roan’s “Good Luck, Babe!” Other titles include Justin Bieber’s “Daisies,” Lady Gaga’s “The Dead Dance,” and Vance Joy’s “Riptide.” The collection also contains OneRepublic’s “Counting Stars” and Teddy Swims’ “Lose Control.”
Adobe stated that these tracks are licensed for personal and non-commercial use. The company noted that in most cases, the music is cleared for use on social media platforms. Creators working on commercial projects can still access Adobe Stock Audio. Users can browse, search, and preview songs by artist or track. The app allows filtering by genre and duration. Creators can bookmark favorites and explore label-featured collections. Once a track is selected, users can add up to 60 seconds directly to their video. The app also provides customizable templates paired with music.
Jay LeBoeuf, Adobe head of AI audio for creators, said the company had not built music capabilities before this update. He noted that creators often struggle to add music during the editing stage. A June survey funded by Adobe and conducted by the Berklee College of Music found that 83.7% of creators build videos around a selected song. Many reported encountering copyright issues and often resort to royalty-free tracks instead. LeBoeuf said the new deals allow creators to access content in an approved way. He emphasized the importance of having a legitimate deal with the labels.
Bryan Stone, senior VP of business development at Universal Music Group, said Adobe’s Premiere on mobile is the only creative application with this type of licensing deal that lacks a social component. Stone said the partnership gives creators new ways to build videos around songs they love. It also helps UMG artists and songwriters reach new audiences. He described the move as deepening the relationship with creators, noting that music is where they often start.
Rachel Scarpati, VP of digital strategy and business development at Warner Music Group, said in a statement that the partnership integrates the WMG catalog directly into the creative process. She said this opens up new possibilities for creative expression and deeper fan engagement. The Premiere mobile app remains free to download and use without watermarks. Users can purchase credits for AI-generated assets using Adobe Firefly. The app includes studio-quality audio tools like Enhance Audio to reduce background noise.
