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Keller car show ends after raising $825,000 for military families

The SSG Alex Viola Memorial Car Show held its final event in 2026, aiming for a $1 million total donation to support the families of fallen soldiers.

By Adriana Abebe ·

Illustration for: Keller car show ends after raising $825,000 for military families
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The SSG Alex Viola Memorial Car Show concluded its run on Sunday with a final gathering of nearly 400 vehicles in Keller. The event, which started in 2015, serves to honor a local soldier while generating funds for the Special Operations Warrior Foundation and the Green Beret Foundation. Frank Viola, the father of the fallen service member, confirmed this is the last edition of the show.

Frank Viola stated the organization has raised and donated $825,000 to date. He set a goal to reach $1 million by the end of the current fundraising cycle. The proceeds support families of military personnel and warriors, a mission the Viola family adopted after the death of their son.

Sergeant First Class Alex Viola died on Nov. 17, 2013, at age 29. He was serving in the U.S. Army during Operation Enduring Freedom in Afghanistan when he sustained fatal injuries from an improvised explosive device. Frank Viola noted that the shared passion for automobiles between him and his son led to the creation of the car show in their honor.

Retired U.S. Army Maj. Richard Fisher attended the final show to display his 1932 orange Ford three-window coupe. Fisher, a Vietnam War helicopter pilot, emphasized the need to recognize those who served. He said, 'There's a saying that some gave a lot in, some gave all. Those who passed away need to be recognized.'

The event featured a variety of class cars and hot rods parked outside Keller Town Hall. Participants included numerous veterans who showcased their classic vehicles. The atmosphere focused on community support for the military families affected by loss.

In addition to the car show, the SSG Alex Viola Foundation is auctioning a dark green 1954 GMC truck. The group spent six-and-a-half years restoring the vehicle. The auction proceeds will add to the funds designated for veterans and military members.

Frank Viola expressed pride in the community turnout for the final event. He said, 'I feel very proud that people come out to honor our son and to support our goals of raising money to help families of the fallen and warriors.' The event marks the end of a decade-long effort to provide financial support to those impacted by military service.

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